Hi Huneybees,
Insta.Printa took Bangkok by storm during its launch back in September 2012 and has since been well received in various industries from entertainment to political parties. Their clients include Louis Vuitton, Mercedes and AIS.
Insta.Printa was first time spotted in Singapore at i.t Preview Party at Wisma Atria as well as the fashion show by Robinsons at Jem and the Pink Dot event. They have partnered with renowned fashion show producer Daniel Boey and his team designing events around Insta.Printa to make it memorable and personal to event goers.
So, what is Insta.Printa?
Developed by Look Squared, Insta.Printa is targeted at both end users and clients. Itwhen consumers snap shots on Instagram at an event, tag the photos with an assigned hashtag and the Insta.Printa will instantly print out the image for the consumer to keep.
The data garnered by Insta.Printa can be used by the event organizers to analyze what works for their event and how to improve on their strategies for future events. Post-event timeline charts generated by Insta.Printa would be able to chart how the interest of an audience is at a particular point of the event.
“Insta.Printa leverages on Instagram, the best, largest and fastest growing photo-sharing app available that makes the experience of sharing photos extremely easy and fun” --- Pakin Techavisesa, CEO of Look Squared
For clients, Insta.Printa is a branding and marketing tool. Besides being able to customize corporate logos and messages on the photo print-out, Insta.Printa also collects data in real time, such as the profiles of the users, the total number of photos taken and the potential reach that the photos generate.
At the event, Pakin Techavisesa (CEO of Look Squared) and Zhao Xinming (CTO of Look Squared) showed us how simple the Insta.Printa works. We all got to bring back a piece of memory with us...
This data can later be used by clients to push messages to users and create post-event marketing strategies. They could also analyze to see which feature works for their event, and hence, improve on their current event. For example, an Insta.Printa timeline chart that is generated can show spikes to reflect increased interests from the audience of the activity being held at that period of time.
This is an example of how each photo print out will look like. It is fully customizable, down to logos to include, tags and names. Each card is name card size, so it fits easily to your wallets or name card holders (which you will have at all networking events) as well.
On a side note, I would also like to introduce you to The Bar-Roque Grill. The launch event for Insta.Printa was held there and it is located at the corner of Amara Hotel in the up-andcoming hipster zone of Tanjong Pagar.
The restaurant’s two focal points are its innovative modern rotisserie -- one of the biggest in Singapore – and its outdoor terrace. Its décor reinterprets the social exuberance of the Baroque era in a contemporary idiom, with sophisticated wallpaper and fine leather contrasted with naturally textured stone and wood, iron and brick.
Some of it signature dishes (which we got to taste that day) are Mom's Recipe Apple Pie, Rotisserie Chicken, Salt Crusted Fish and Tart Flambee.
I shall leave you with more photos I took that day at the event... Psst, the models were dressed in MR. HOWARD's latest collection.
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Look out for Insta.Printa empowering upcoming fashion and lifestyle events near you socially and you will be able to SNAP, TAG, PRINT!
You can visit Look Squared’s website: http://looksquared.me or follow http://www.facebook.com/instaprintame. For enquiries, please email to hello@looksquared.me / call +65 9187 2817.
