Hi Huneybees,
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Samsung Fashion Steps Out 2013 is back for its 4th installment and this time, it's presented by Orchard Road Business Association (ORBA) and Samsung is the Presenting Sponsor. Happening on 4th May 2013, FSO 2013 will be putting the spotlight on the chic and en vogue with an exciting line-up of fashion shows, pop-up stores and exclusive MasterCard® shopping promotions.
For the first time in FSO’s history, Samsung is the Presenting Sponsor and will headline 2013’s biggest fashion event of the year with the much-anticipated launch of the Samsung GALAXY S 4 LTE.
FSO is an annual highlight organised by Orchard Road Business Association (ORBA) and aimed at bringing fashion to the man on the street. This year, ORBA is pleased to have Samsung on board as the Presenting Sponsor of this iconic fashion extravaganza – Samsung Fashion Steps Out 2013 – on the Great Street.
This year, the precinct is clothed in floral finery as it literally puts on colours from the Spring / Summer 2013 runway palette. Selected trees on both sides of the shopping boulevard are dressed in vivid hues and effervescent prints – all created with the help of Samsung Note 10.1 LTE by budding designers from Raffles Design Institute (RDI).
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The prints were all inspired by flowers and nature. Truly brightening for the trees along Orchard Road.
On 28th March, I was treated to a preview of what to expect for FSO 2013 and all I can say is I can't wait and seriously, colours are a must if you are attending this big yearly event.
We had a live demonstration of the FSO 2013 t-shirt customization by local designer Ash Lee. We kinda had a lesson in DIY T-shirt conversion, so that we could customise the T-shirts that we were given and wear them on 4th May.
We were then ushered outside to the foyer for some light refreshments alongside the live band's performance and not before long, the models strut down Orchard Road from Ngee Ann City, across the road. They were all decked in the FSO 2013 T-shirts that were fully customized and gave inspiration to us....
Afterwhich, it was time for some fashion show whilst we enjoyed our Magnum Ice Creams...
There were 2 fashion shows featuring the latest Spring Summer looks by Etro and Pois' presentation of Mary Katrantzou and Manish Arora. Some pieces were very eye catching and I heard so many ladie ssaying that they will wear them!
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| Etro |
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| Pois' |
Orchard Fashion Runway (4 May)
The highlight of Samsung FSO 2013, the Orchard Fashion Runway will transform the street into a glamorous fashion runway, showcasing the latest Spring / Summer offerings of local and international brands and the highly anticipated new Samsung GALAXY S 4 LTE.
Orchard Road, stretching from Scotts / Paterson junction to Bideford junction, will be closed to traffic on this one day, where about 150 models will take to the streets in the couture of the season from Fausto Puglisi, Victoria Beckham, Coach, J.Press, Marks & Spencer, Robinsons, Adolfo Dominguez and Maria Grachvogel, styled by Official Make-up Shiseido and Official Hair Shiseido Professional. During this period, Orchard Road malls will still be open for business and will remain accessible to traffic via Paterson Road, Orchard Link and Bideford Road.
Members of the public are welcome to attend this once-a-year fashion extravaganza in alfresco style at 8:30pm.
Launch of Orchard Road mobile app
In conjunction with FSO 2013, the first-ever Orchard Road mobile app “@Orchard” will be launched and made available for download from 28 Mar onwards. Free for both Andriod and iOS users, this app will help shoppers navigate around the street and provide a listing of Orchard Road stores, the latest promotions and newest events. In line with the season, the app will also feature exclusive video interviews with international and local brands on their trendiest Spring / Summer 2013 collection. Progressively, users will also find up-to-date information on the availability of carpark lots, as well as traffic conditions on Orchard Road.
Fashion Steps Out 2013 on Clozette (8 Apr – 10 May)
Clozette has been appointed the Official Fashion Social Network for FSO 2013 and will be hosting a series of social engagement activities throughout the festival. Look forward to live coverage of key events, an Instagram photo contest and a fun-filled fashion memory game with $6,000 worth of shopping vouchers to be won. All these are happening at www.clozette.co/fashionstepsout
Here's more details on the Fringe Events and Activities happening along Orchard Road for the weeks to come...
Fashion Pops (12 – 21 April) @ Mandarin Gallery
Whoever says fashion is merely a reflection of what comes off the runways during fashion week should definitely pay the Fashion Pops a visit. Featuring vibrant booths carrying exclusive buys for the season and a celebrity cover exhibit by Harper’s BAZAAR, Fashion Pops will offer an endless array of fun and excitement any shopaholic would be delighted to get lost in.
For more information, please visit www.orchardroad.org/fso or www.facebook.com/fashionstepsout.
