Leica Opens New Store at Mandarin Gallery ~ Huney'Z World

Hi Huneybees,

Over the weekend, the legendary German camera and sport optics brand, Leica launched their new store in Orchard Road at Mandarin Gallery.

“The Leica Store Mandarin Gallery creates another space for Leica enthusiasts to engage and explore the world of photography. With a complete showcase of Leica products in an inspired setting, it is perfect for Leica fans, professional photographers and new Leica lovers to exchange conversations and their fascination for photography.” --- Sunil Kaul, Managing Director of Leica Camera Asia Pacific.

About Leica Camera

With a long heritage of over 162 years in quality German engineering Leica hand-crafts the world’s finest cameras, the world’s most brilliant lenses and sport optic tools. We capture and preserve memorable moments for the world with customer-orientated, inspirational, premium solutions. Leica helps transform vision into personal creative fulfilment, in many cases nurturing a fervent passion for expression that spans the decades.

Leica Camera has been in the frontline of photojournalism and related activities be it the Oskar Barnack Award for high quality reportage photography or presenting photographs taken by international photographers through its galleries that offer access to life’s hidden stories. In Germany, we build the world’s finest cameras and nurture the true, iconic soul of photography.

Let's go take a look at the store?

The store is the first Leica concept store along the popular shopping belt on Orchard Road. A knowledgeable and enthusiastic team of retail and photographic professionals will deliver expert information and advice to create the finest customer experience. Serving as an access into the world of Leica Camera, the Leica Store Mandarin Gallery features a Leica wall for interested clients to feature their exhibitions, equipped with an imaging station that hosts the latest software and pro-quality photo printer.

The Leica Store at Mandarin Gallery provides customers with the full line-up of the latest and ever limited editions Leica products.

The evening affair was graced by close friends of Leica Camera. Featuring photographs from Leica users, professional photographers and local personalities. Mathias Heng, lead instructor of the Leica Akademie showcased a series of black and white images produced from the new Leica M Monochrom. Economist and investment banker, Gul Chotrani and passionate photographer, Luciano Checco supported the event with images shot with their Leica S2 and Leica M9 respectively. Veteran banker and super car enthusiast, Lung as well as the very stylish fashionista Tjin Lee made their exhibition debut with the Leica X2 and Leica V-Lux 40.

Works of Mathias Heng

Works of Luciano Checco

Works of Tjin Lee

About Leica Akademie

Established in Germany in 1938, the Leica Akademie continues Leica’s long tradition of photographic education through a series of workshops and lectures.

Leica Akademie Asia Pacific offers experiential workshops offered in cities and countries across the Asia Pacific region. The Akademie's goal is to increase the fun and enjoyment of photography, expand photography knowledge and bring the total Leica experience to a new generation of photographers.

Whether you are an experienced Leica photographer or a novice, there is no better way to learn Leica, than the Leica Akademie. The Akademie offers a wide range of programs throughout the year.

Please log on to www.akademie.leica-store.sg for more details and to register for the activities.

Works of Gul Chotrani

Works of Lung

Aligned to Leica Camera’s commitment to enhance the enjoyment of photography, Leica Camera Asia Pacific is pleased to announce the launch of the Leica Akademie programme in Asia Pacific. Led by instructor Mathias Heng, interested participants will learn to capture the decisive moment while expanding their photographic knowledge. Registration for classes starts now, interested participants can register online at www.akademie.leica-store.sg.