From 6 – 8 March 2026, Plaza Singapura transforms into a vibrant gateway to South Korea again as the Korea Tourism Organization (KTO) brings back the highly anticipated Korea Travel Fair 2026!
Happening daily from 10:30am to 9:00pm, this three-day celebration promises immersive cultural experiences, exclusive travel deals, and star-powered moments that will thrill every K-culture lover.
Building on last year’s celebration of 50 years of Korea–Singapore diplomatic ties, this year’s edition raises the bar with interactive showcases, regional highlights, and unforgettable live performances.
Your One-Stop Gateway to Korea
Think of the fair as a mini Korea under one roof. With more than 20 exhibitors, including Regional Tourism Organizations from Jeju, Busan and Gangwon, you can explore travel routes, cultural highlights and insider experiences, all while scoring event-only travel promotions from major agencies.
The event spans three zones - Main Atrium, The Alley and Canopy Plaza with each offering its own blend of travel inspiration, cultural discovery and live entertainment. And yes! the excitement peaks on 7 March when Hallyu star Ji Chang-wook makes a special appearance at the Opening Ceremony.
Star Power & Stage Highlights
Fans are in for a treat with the high-energy musical Dream High, featuring Luna (f(x)), Kim Dong-hyun (Golden Child), Kang Seung-sik and Lim Se-jun. Expect live vocals, dynamic choreography and all the K-pop stage energy you could wish for.
Ji Chang-wook will also host a Celebrity Travel Talk, sharing personal travel stories, favourite destinations and must-try Korean dishes, offering a rare glimpse into the actor beyond the screen.
Discover Korea, One Region at a Time
Travel across Korea without leaving Orchard Road and get insider recommendations to some of these hot Korean spots. Dedicated booths showcase signature experiences, travel routes and exclusive promotions will be there to help you plan your next Korean adventure...
- Jeju offers serene island escapes, volcanic landscapes and UNESCO heritage wonders.
- Busan brings coastal energy, bustling seafood markets and vibrant street culture.
- Gangwon blends mountains and sea, perfect for nature lovers and scenic retreats.
Taste Your Way Through Korea
Foodies, you’re in the right place too! You can discover regional Korean dishes through the Colours of Korea: K-Travel Energy Finder, enjoy tastings at the SEORAE JIB food truck, and catch a live Celebrity Chef Showcase on 8 March featuring renowned chefs Jung Ji-sun and Jung Ho-young.
Glow Up with K-Beauty & Wellness
The K-Beauty Zone offers skincare consultations by INNISFREE and live demonstrations by BEAUTY PLAY and JUNGSAEMMOOL, giving visitors a front-row look at the latest Korean beauty trends.
Meanwhile, the K-Wellness activation by KOLMAR invites visitors to explore wellness products, complete stamp missions, and snap photos at the Ji Chang-wook photo zone for a chance to win prizes.
Hands-On Workshops & Creative Keepsakes
If you love bringing home meaningful souvenirs, the workshops are a must:
✨ Design playful shoe charms inspired by Korean aesthetics
✨ Craft elegant paper flowers perfect for keepsakes or gifts
✨ Create traditional norigae accessories
✨ Build a Jeju-themed musical box
✨ Colour Busan’s iconic Gwangan Bridge
✨ Decor a personalised Gangwon hand fan
Each activity offers a creative way to experience Korea’s regional charm.
Complete Challenges & Win Big
The Boarding Pass Challenge invites visitors to complete interactive touchpoints across the fair to redeem a curated gift. Daily lucky draws feature prizes such as luggage, dining vouchers and even round-trip air tickets to Korea for two.
Yes, your Korea trip might just begin here!
Consider this your sign to start planning that Korea trip… or at least to show up hungry, glowing, and ready for your K-culture era. 🇰🇷✨
Korea Travel Fair 2026
📍 Plaza Singapura
📅 6–8 March 2026
🕥 10:30am – 9:00pm
🎟 Admission: Free
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