Celebrate Christmas with CHARLES & KEITH in the ALPS in WEB3

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Hi Huneybees,


This festive season, CHARLES & KEITH broadens its presence in the Metaverse by venturing into the snow-covered mountains through the debut of CHARLES & KEITH IN THE ALPS within the Sandbox.


The special Yuletide update offers an interactive and entertaining way to experience the brand’s holiday wonderland. Fusing youthful exuberance and glamour in a unique Sandbox adventure akin to a cozy house party in a ski resort, the result is an alternate reality haven of sparkle and festive cheer.



Users can elevate their online experience by immersing themselves in the Alps for a virtual getaway: Exploring resort facilities such as the cafĂ©, hot tub, restaurant, and observation deck and engaging in a discovery expedition – where players spawn in front of the iconic CHARLES & KEITH building, embark on in-game quests including a sledding race and snowball challenge – to collect snowflakes and redeem a CHARLES & KEITH NFT.


Available for purchase are a range of digital collectibles, including a Giant Snowflake Motif, Cosy Earmuffs Romilly Puffy Snow Boots, as well as a pet dog wearing the brand’s Metallic Bead-Embellished Pet Collar, and a CHARLES & KEITH Snow Motor.


Charles & Keith teams up with EMERGE Group to Harness Web 3 and IP Expertise, Partnering with Surgence, Avocado DAO, Ancient8 and PXN in the Intersection of Fashion and Technology. 


CHARLES & KEITH IN THE ALPS will launch on The Sandbox on 30 November 2023.




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