BLAXK x BBRC Studios - The Creation of HeeDong

Hi Huneybees,

For the next few months, BLAXK by ActionCity (BLAXK), the space for pop culture, art, and collectibles, will collaborate with BBRC Studios to present The Creation of HeeDong Exhibition.  Featuring the works of South Korean artist Aaron Chang at his inaugural solo show in Singapore!

I was introduced to Aaron and HeeDong back at the Pop Toy Show in Singapore. His cute rendition of his Boston Terrier caught my attention with its adorable expressions. If you go on to the Instagram page, there are so many relatable memes and videos to our daily lives!

Meet Aaron Chang – the creator of HeeDong and IVY BOYS!

Based in South Korea, Aaron was previously the Design Director for New Balance Korea who worked in commercial design, UX/UI, and fashion advertising. His beautiful illustrations are a product of his love of fashion and preppy/Ivy style and credits his current style of personal illustrations as inspired by renowned fashion photographer Scott Schuman’s The Sartorialist blog, as well as renowned names like Pitti Uomo, Nick Wooster, and Takahiro Kinoshita.

Best known for his Ivy style of illustration, blending line art and colours with detailed fashion drawings to create his iconic style, Aaron became a strong advocate for the preppy culture and style, creating his own independent and unique IVY BOYS artworks and prints. The signature colours which the artist usually uses – yellow, pink, pale sky blue, and mint – are the colours of his childhood home in Busan, known for its incredible sunsets, seaside, and overall natural landscape.

Aaron held his solo IVY BOYS exhibition in Los Angeles in May 2022. The artist’s strong and clean Ivy Style art was also featured on Hypebeast for his collaboration with clothing label Percival – which was followed by a myriad of projects including brands like New Balance (Korea), Baracuta (Italy), AnIVY (Denmark), TVR (Japan), Grocery (Hong Kong), Drôle De Monsieur (France), Panyter (US) and Attorie (US).

Annyeonghaseyo, HeeDong the Wonder Dog!

HeeDong an inspiration by his real-life Boston Terrier, was born out of the sketchbooks of Aaron and

immediately took on a life of entertainment and fantasy, spreading humour and good vibes in our day-to-day encounters observed through a dog’s lens as he embarks on the various escapades and adventures we all yearn to be a part of.

Affectionately named ‘HeeDong’, this small dog in real life becomes much more in his dreams, or when his ‘hoomans’ are not around. HeeDong lives in a world where adventures are plenty, imagination boundless and anything is possible.

Launched via the world of Web3 and viral memes, HeeDong is not just a pet dog, but an art platform designed by Aaron to represent the inner child in all of us - pop culture, curiosity for the unknown, and wanderlust for escapades.  Gaining mass popularity through short-form animation and spawning off his own meme content on Instagram and TikTok, HeeDong is now ready to venture into the world of designer art toys and collectibles for his fanbase!

Exhibition Artworks and Merchandise

Bringing the cheeky yet undeniably adorable HeeDong to life through various mediums, The Creation of HeeDong Exhibition puts together a fascinating collection of collectible art prints, digital assets, large-scale sculptures, and exclusive art toys - showcasing Aaron’s captivating art which has created strong following of collectors and fans worldwide.

Standing at 30cm tall, this first release of 5 designs showcases HeeDong in multiple realms. Featuring interchangeable parts and movable arm joints, one can look forward to adding your own style into your collection of HeeDongs in the coming days. Do also keep your eyes on the lookout for the Varsity HeeDong exclusive to BLAXK!

With bright eyes wandering out into the galaxy of infinite possibilities, BBRC Studios x Aaron Chang presents the limited edition series of Collectible Figurines encapsulating a Space theme - a celebration of our hopes and dreams, and an ode to a better tomorrow.

*Available in Pearl White and Silver.

Exclusive collectibles & releases

Dive deeper into the wonderful world of HeeDong with the upcoming range of blind box figurines themed “The Daily Life of HeeDong”. Collect ‘em all, including two rare chasers. What do they look like, you might wonder? Head down to BLAXK to find out!

The Creation of HeeDong exhibition

The Creation of HeeDong exhibition invites you to step into the wonderful world of HeeDong’s dreams where his fantasies come to life, where memories are minted with new friends, and where experiences are filled with wonder. Stay tuned to BLAXK's Instagram as Aaron will be in town for an exclusive meet and greet session!

Period: 18 November 2023 (Saturday) – 14 January 2024 (Sunday)

Venue: BLAXK by ActionCity

Address: 107 North Bridge Rd, Funan, #01-03, Singapore 179097

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