Sustainability is all the talk these days and Watsons has taken its mission further this year with a cross-over campaign with Cantopop Super Boy Band - MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Hong Kong, Malaysia, Taiwan, and Singapore.
The Go Green with MIRROR campaign aims to encourage customers to take positive actions in their daily lives to make more sustainable choices. The idea is that if everyone makes a small difference every split second, the impact would be enormous if we do it together. During the kick-off event, MIRROR performed their brand new song: "GO GREEN" and shared with the audience the green actions they have taken in their daily lives. Overseas Watsons' followers enjoyed the live-streaming event as representatives from the 4 Asian markets interacted with MIRROR onstage to promote a sustainable lifestyle.
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GO GREEN with MIRROR goes everywhere! Theme song "GO GREEN" is aired on digital billboards on the busiest street of Pavilion KL in Malaysia and also across 100 digital Out-Of-Home media screens in Singapore. Multi-storey Xi Men Ding store in Taiwan and Causeway Bay store in Hong Kong is also turned into MIRROR GO GREEN Flagships to promote sustainable living. |
The
Low-Carbon Virtual Green Garden
Watsons has also developed an interactive in-app game in Watsons SG
App to promote sustainability where Watsons members can create their own
virtual Green Garden. By completing various green tasks from 11 February – 30
March 2023, members can establish a greener lifestyle through
"Skip it" (Reduce); "Bring it" (Reuse) and "Keep
it" (Recycle).
The App will then estimate the carbon emission savings for each green task completed and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects in Rimba Raya, Indonesia. The project is estimated to offset 900 tonnes of CO2 and make a bigger impact on our planet in parallel to its green actions. Customers in Malaysia, Singapore, and Taiwan can play the game on the Watsons App, while customers in Hong Kong can play the game via the MoneyBack app.
To reward Watsons members for completing the green missions, Watsons' all-time favorite Sustainable Choice products will be awarded when the designated number of virtual trees have been planted in the virtual Green Garden. The sustainable products include Watsons Green Tea Bamboo Toothbrush (1's), Naturals By Watsons Lavender Hand Sanitising Spray 60ml and Watsons Love My Glow Moisturising Capsule Mask (5's). Qualified members would be able to collect them from their preferred Watsons store upon receiving an email notification.
Dance Challenge for Greener Lifestyle
"GO GREEN" is MIRROR's brand new song composed by the group. It will
be aired in Watsons stores across Hong Kong, Malaysia, and Taiwan and it will be
strategically aired in Singapore, reminding customers that green actions can be
a part of their lives, and it can be as simple as snapping their fingers.
Stores at selected participating Asian markets will be turned into MIRROR GO
GREEN Flagship Stores to promote the message of low-carbon living. Furthermore,
customers can participate in a dance challenge on social media to spread the
impact of MIRROR across Asia and to create a more sustainable future.
For more information, download the Watsons SG App now to engage in a more sustainable lifestyle with MIRROR! Let's all do our part to keep our beautiful world going. 😀
- Google Play - https://play.google.com/store/apps/details?id=com.watsons.sg.android&hl=en_SG&gl=US |
- App Store - https://apps.apple.com/sg/app/watsons-sg-the-official-app/id449412168
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