BreadTalk Unrolls A Brand New Concept Store

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Hi Huneybees,


A brand new BreadTalk is now open at VivoCity after a little "nip and tuck" in the aid to rebrand their stores for a more natural touch to celebrate baking as well as digital engagement for their customers.

No ribbon cutting ceremony but a hand press to officiate the unveiling of the new BreadTalk store.
The store has taken on a more spacious layout with neutral colour palette, using oak veneers that brightens this 700 sq ft space up and accentuate the appeal of golden baked breads. 



Right in the middle of the store is a centre piece Island Bar to bring attention to their Chefs specials and beautifully made breads from  a selection of premium natural ingredients such as Japanese-milled flour and pure butter from New Zealand.


This is the first new concept store to be launched and gradually you will see more stores going through the facelift as they take on a global change. BreadTalk is also the first bakery brand to make use of interactive digital interactive to improve their productivity and reduce food wastage as well as to engage their customers.



With e-Scheduling, productivity can be improved by at least 3% and along with the e-Production, food wastage can be reduced by an estimated 20%. This integrated system also connects the internal kitchen baking process to the external digital screens in-store, where shoppers passing by can be notified of the new batch of freshly baked breads. For those working nearby, you can also register your mobile devices with the store and be prompted in advance when your favourite breads are ready! Say YAY to convenience!!!



Last 2 puzzle pieces to "Global Joy" were added by Chairman Mr George Quek and wife.
At the unveiling event, we got to share our very own recipe for joy to piece up the media board and we also got to go check out the brand new items introduced for the first time! There are over 50 new items specially developed by international chefs - Chef Shin Horie (Japan), Chef Alan Zou (Taiwan) and Chef Janson Loo (Singapore).



We got to taste a few of the new creations and I'm loving the Himalayan Pink Salt Roll together with the Hokkaido Snow Roll and Rice Chiffon



The Himalayan Pink Salt Roll might seem like your usual hot cross bun but one bite into it, you will find that the soft layered inside paired with the slight salty and sweet Himalayan Pink Salt, I'm finding myself abandoning my favourite buttered croissant. I'm thinking about everyday and every time I get pass VivoCity, I'm sure to drop by for a few of them.



In Mrs Quek's hands are the Hokkaido Snow Roll and Rice Chiffon. As you all know, I'm a fan of cheese, so the Hokkaido Snow Roll, being that white, velvety soft cheesecake, I'm already bias-ly sold. And if you like something light for breakfast, away from all the creamy filled buns or butter, you can definitely opt for the very unique Rice Chiffon. It will be an airy, light start for the day! :)


Of course, there are also a ton of other selections to suit your taste buds; some of them include the Snow White Yam, Sweet Potato Volcano, Red Bean Queen, Mala Chicken, etc. 


Psst, they also have the Christmas log cakes all ready for the festive season! =)


This BreadTalk concept store is located at #B2-34 in VivoCity right at the HarbourFront MRT entrance. But of course, all outlets across Singapore will be reinvigorated progressively to sport the new concept's contemporary interiors. China, Thailand and Indonesia will also see the progressive change in 2016... :)


For more information, head on over to http://breadtalk.com.sg/.





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