Hi Huneybees,
Paint the town black with GUINNESS® and make this year’s St Patrick’s Day celebrations all it can be! From 14 to 17 March, there will be plenty to get you in the Irish spirit, from traditional St Patrick’s Day activities to a street festival taking place in the heart of the Singapore city and even a St Patrick’s Day Parade.
As part of the St Patrick’s Day celebrations, GUINNESS Singapore will be offering a lucky consumer and three friends a trip to Dublin, Ireland through its digital campaign. All consumers have to do is capture their best St Patrick’s Day moments with their friends and upload them onto the “Paint Your Town Black" application on the GUINNESS Singapore Facebook page (https://www.facebook.com/Guinness.SG.) from 14 to 19 March 2013.
The winning photo entry will be electronically drawn at random on 31 March and the winner, along with his/her friends, will get to experience a tour through the iconic St James’ Gate brewery as part of a 5 day 4 night trip in October 2013.
“St Patrick’s Day is about being welcoming and embracing warm-heartedness and friendliness - all qualities that are part of the ‘ethos’ of the GUINNESS brand. People from all over the globe will celebrate St Patrick’s Day in the fun, full of energy and open manner it is synonymous with and it won’t be any different in Singapore. So celebrate with a pint of Guinness with your friends, share photos of your best St Patrick’s Day moments with us and you might even win a trip to the St James’ Gate Brewery in Dublin, Ireland!” --- Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
Purchase Four Pints of GUINNESS Draught to Receive a St Patrick’s Day Bowler Hat
Top hats feature prominently at every St Patrick’s Day celebrations and this year, consumers can get themselves a bowler hat with every purchase of four GUINNESS draught pints at selected bars and diner outlets, while stocks last.
The Singapore River One St Patrick’s Day Street Festival
A St Patrick’s Day Street Festival, supported by GUINNESS, will be hosted over three days at Boat Quay and the adjacent Circular Road. Kicking off on Friday, 15 March, the festival will be a celebration of all things Irish, including traditional and contemporary Irish music, street performers and buskers. The weekend festivities will culminate with a St. Patrick's Day Parade, free for all to participate, on 17 March at 3pm. The parade will see members of the Down Syndrome Association (Singapore) march hand in hand with the Irish community from Old Parliament House to Circular Road to jointly commemorate World Down Syndrome Day.
St Patrick’s Day celebrations will also be hosted at various locations all over Singapore including Mulligan’s at Clarke Quay (Central Fountain), Muddy Murphy’s (442 Orchard Road), Chijmes (30 Victoria Street) and the Fullerton Hotel (1 Fullerton Square). These locations, along with other participating outlets, will also offer drink promotions during the St Patrick’s weekend.
St Patrick’s Day was established in honour of the patron saint of Ireland (St Patrick) for bringing Christianity to the Emerald Isle for the first time. Over the years, the March 17 holiday has transformed into a multi-dimensional festival celebrated with parades, parties and of course, GUINNESS by people all over the world.
The St Patrick’s weekend should be celebrated responsibly, and in style – for more information visit www.DrinkiQ.com. For more information about Guinness and St Patrick’s Day 2013 in Singapore, please visit https://www.facebook.com/Guinness.SG.
